We are Accuracy

a dynamic full-service market research agency

“We sort through the noise so you don’t have to”

Check Out Our Video on “Living in Ireland” to see how people find living in Ireland today!

WHO WE ARE?

The Accuracy team combines over 25 years market research experience, working with some of the world’s most successful brands.

Although we work across multiple sectors, our purpose remains the same- to deliver actionable insights to drive your brand/business forward .

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WHAT WE OFFER

Brand Excellence

August 17, 2017By DEV iPLANiTRead More

clients

qualitative studies

surveys

OUR SERVICES

WHY WORK WITH US?

If we had 30 seconds to tell you about our company we would tell you we are experts in health and lifestyle research with over a 100 satisfied clients but as we have a little longer, here’s something more...

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Very few or our clients are loaded! So unlike traditional market research agencies, we provide a boutique offering which allows us to customise the research approach to fit your budget.
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We’re Fast

Traditional market research companies are not known for their nimbleness. But Accuracy is proud of the fact that our research timelines and service flows are super-quick compared to traditional players.
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We’re Innovators

Rather than be threatened by digital technology we embrace it in all its forms.

That’s why we offer consumer video capture, real world interviewing and research with on line communities as part of our offering. We were the 1st Irish market research company to launch- Voice, our digital panel of over 30,000 consumers that is nationally representative of the Irish public.
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We’re Experts

With over 20 years experience in qualitative and quantitative research our team has worked across a broad range of sectors including healthcare, fmcg, banking and finance, insurance, utilities, charities, education and travel etc.

In that time we have acquired a wealth of expertise and knowledge that we seek to bring to every project.
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We see the Bigger Picture

Traditional research companies can often ONLY see the world through the lens of market research. Our team members bring a much broader outlook gained from previously working in the Research Division of Drury, one of Ireland’s premier communications companies [read more]

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We're Trusted

Our track record across the private and public sector speaks for itself

Our team are elected Members of the Market Research Society (AMRS) and fully comply with the MRS Code of Conduct.
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WHAT WE PROMISE

To treat you as a, “true”, partner in the research process

To explore and challenge your research brief

To bring creativity and focus to the research project

To exceed your expectations

CLIENT TESTIMONIALS

Tetra Pak

We have used Accuracy over several years on multiple projects and found them to be consistently excellent. They are a very dynamic research company who really think deeply about all the relevant issues and always choose an approach that best meets our needs. They offer a really unique personal service and their depth of knowledge across all areas of research has proven invaluable to us as a business.

I would highly recommend Accuracy for any research project!

Deborah Ryan, Head of Marketing

accuracy.ie

5.0

2017-08-15T09:27:24+00:00

Deborah Ryan, Head of Marketing

We have used Accuracy over several years on multiple projects and found them to be consistently excellent. They are a very dynamic research company who really think deeply about all the relevant issues and always choose an approach that best meets our needs. They offer a really unique personal service and their depth of knowledge across all areas of research has proven invaluable to us as a business. I would highly recommend Accuracy for any research project!

https://accuracy.ie/testimonials/company-name-2/

Home Secure

I first worked with Accuracy in my role with PrePayPower.ie. Barry's no nonsense style helped persuade our Management team that a qualitative research project was essential if we were to continue to grow our market share.

Barry’s hands on approach resulted in a wealth of actionable insights; one of which lead to a rebrand and departure for the brand that was essential for PrePayPower to achieve its goal of being Ireland's largest PAYG electricity provider.

Barry doesn’t shy away from telling you what you need to hear. He will challenge when required to ensure his clients fully appreciate the findings of the research. I have since used Accuracy Research to help guide HomeSecure.ie’s route to market, again Barry delivered insight into our industry we just would not get from other MR companies.

I would highly recommend Accuracy and Barry to any business looking to disrupt and grow their market share.

Hugh Ryan, Chief Marketing Officer

accuracy.ie

5.0

2017-08-15T09:19:18+00:00

Hugh Ryan, Chief Marketing Officer

I first worked with Accuracy in my role with PrePayPower.ie. Barry's no nonsense style helped persuade our Management team that a qualitative research project was essential if we were to continue to grow our market share. Barry’s hands on approach resulted in a wealth of actionable insights; one of which lead to a rebrand and departure for the brand that was essential for PrePayPower to achieve its goal of being Ireland's largest PAYG electricity provider. Barry doesn’t shy away from telling you what you need to hear. He will challenge when required to ensure his clients fully appreciate the findings of the research. I have since used Accuracy Research to help guide HomeSecure.ie’s route to market, again Barry delivered insight into our industry we just would not get from other MR companies. I would highly recommend Accuracy and Barry to any business looking to disrupt and grow their market share.

https://accuracy.ie/testimonials/test-testimonial/

Pfizer Healthcare Ireland (EHB)

I have worked with Barry over several years on many healthcare projects and I have always found him to be very thorough, professional and creative in how he plans and organises all research projects.

He has a very high level of expertise in the healthcare sector and a thorough knowledge of what research works best with all our stakeholders (healthcare professionals, patients or support groups).

I would highly recommend Barry for any healthcare market research.

John Molony
Managing Director, Pfizer Healthcare Ireland (EHB)

accuracy.ie

5.0

2017-08-29T15:59:36+00:00

John Molony
Managing Director, Pfizer Healthcare Ireland (EHB)

I have worked with Barry over several years on many healthcare projects and I have always found him to be very thorough, professional and creative in how he plans and organises all research projects. He has a very high level of expertise in the healthcare sector and a thorough knowledge of what research works best with all our stakeholders (healthcare professionals, patients or support groups). I would highly recommend Barry for any healthcare market research.

https://accuracy.ie/testimonials/managing-director-pfizer-healthcare-ireland-ehb/

RSM Ireland

"Working with Accuracy was a very good experience. They are a highly professional and efficient company with notable research expertise, turning around a difficult survey very quickly.

Moreover they showed a real commitment in working with all stakeholders and an attention to detail to help us deliver an excellent final report for publication.

I would be very happy to work with them again"

Paddy O Connell - Director Restructuring & Recovery

accuracy.ie

5.0

2017-09-08T07:38:43+00:00

Paddy O Connell - Director Restructuring & Recovery

"Working with Accuracy was a very good experience. They are a highly professional and efficient company with notable research expertise, turning around a difficult survey very quickly. Moreover they showed a real commitment in working with all stakeholders and an attention to detail to help us deliver an excellent final report for publication. I would be very happy to work with them again"

https://accuracy.ie/testimonials/rsm-ireland/

5.0

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SOME OF OUR CLIENTS

MEET OUR TEAM

MANAGING DIRECTOR

BARRY EGAN

Barry is the MD of Accuracy and brings with him 20 years’ experience of working for many of the world’s leading brands. A trained Counselling psychologist (TCD) with a further degree in psychology and an MSc in marketing, Barry brings a unique expertise to understanding what drives human behaviour and purchase decisions. He is a pioneer ...

Field manager

Michael Devereux

Michael joined Accuracy from Drury Research where he headed up our field department having complete responsibility for managing the entire field force and the quality control of all projects. Mike graduated from Waterford Institute of Technology, with a degree in marketing and an MBS. Michael has 10 years research experience managing both ...

Strategy Director

EMILY JANE HOMAN

Emily-Jane (EJ) has more than 25 years national and international experience in communications. A psychology graduate from UCD, Emily also holds a post-graduate Diploma in communications from DIT. She previously worked with Fleishman-Hillard in the US specialising in corporate and consumer communications ...

Performance Director

Dermot Evan

Dermot’s expertise is in social psychology and in particular the key factors in managing and harnessing an organisation’s reputation. He began his career at the business think-tank “Tomorrow’s Company” as a senior researcher where he focused on identifying key reputational attributes to sustain the organisations’of the future...