Voice-Consumer Barometer
Accuracy’s consumer panel “Voice” is the answer. With a panel of 30,000 consumers that is nationally representative of the population we can engage consumers on any issue...
Corporate Reputation Tracking
Accuracy has wide scale expertise in conducting stakeholder research for public and private sector organisations to facilitate both the tracking and the management of leading Irish and...
Customer Experience Survey
Accuracy has a wealth of experience in designing and implementing customer experience surveys across a range of markets to benchmark an organisation’s performance....
Brand Tracking
To successfully track the health of any brand, Accuracy will work with key clients to develop the key attributes/ metrics that are relevant and motivating to consumers and the specific...
Advertising Pretesting
At Accuracy, we recognise that each brand is different and in many mature markets the role of advertising is often to keep the brand salient than to overtly “persuade” consumers to buy the...
Advertising Tracking
We recognise that each brand is different and in many mature markets the role of advertising is often to keep the brand salient than to overtly “persuade” consumers to buy the product....
New Product Development
New product/concept development is a key ingredient for the growth of any business. Accuracy has considerable experience in testing new concepts/propositions with target audiences and refining...