We are Accuracy
a dynamic full-service market research agency
“We sort through the noise so you don’t have to”
Check Out Our Video on “Living in Ireland” to see how we get IN THE MOMENT feedback
WHO WE ARE?
The Accuracy team combines over 20 years market research experience, working with some of the world’s most successful brands.
Although we work across multiple sectors, our purpose remains the same, to deliver actionable insights for all our clients.
WHY WORK WITH US?
If we had 30 seconds to tell you about our company we would tell you we are experts in health and lifestyle research with over a 100 satisfied clients but as we have a little longer, here’s something more...
Rather than be threatened by digital technology we embrace it in all its forms.
That’s why we offer consumer video capture, real world interviewing and research with on line communities as part of our offering. We were the 1st Irish market research company to launch- Voice, our digital panel of over 30,000 consumers that is nationally representative of the Irish public.
With over 20 years experience in qualitative and quantitative research our team has worked across a broad range of sectors including healthcare, fmcg, banking and finance, insurance, utilities, charities, education and travel etc.
In that time we have acquired a wealth of expertise and knowledge that we seek to bring to every project.
WHAT WE PROMISE
To treat you as a, “true”, partner in the research process
To explore and challenge your research brief
To bring creativity and focus to the research project
To exceed your expectations
Pfizer Healthcare Ireland (EHB)
He has a very high level of expertise in the healthcare sector and a thorough knowledge of what research works best with all our stakeholders (healthcare professionals, patients or support groups).
I would highly recommend Barry for any healthcare market research.
Managing Director, Pfizer Healthcare Ireland (EHB)
I would highly recommend Accuracy for any research project!
Deborah Ryan, Head of Marketing
Barry’s hands on approach resulted in a wealth of actionable insights; one of which lead to a rebrand and departure for the brand that was essential for PrePayPower to achieve its goal of being Ireland's largest PAYG electricity provider.
Barry doesn’t shy away from telling you what you need to hear. He will challenge when required to ensure his clients fully appreciate the findings of the research. I have since used Accuracy Research to help guide HomeSecure.ie’s route to market, again Barry delivered insight into our industry we just would not get from other MR companies.
I would highly recommend Accuracy and Barry to any business looking to disrupt and grow their market share.
Hugh Ryan, Chief Marketing Officer
Moreover they showed a real commitment in working with all stakeholders and an attention to detail to help us deliver an excellent final report for publication.
I would be very happy to work with them again"
Paddy O Connell - Director Restructuring & Recovery
SOME OF OUR CLIENTS
MEET OUR TEAM
Barry is the MD of Accuracy and brings with him 20 years’ experience of working for many of the world’s leading brands. A trained Counselling psychologist (TCD) with a further degree in psychology and an MSc in marketing, Barry brings a unique expertise to understanding what drives human behaviour and purchase decisions. He is a pioneer ...
Michael joined Accuracy from Drury Research where he headed up our field department having complete responsibility for managing the entire field force and the quality control of all projects. Mike graduated from Waterford Institute of Technology, with a degree in marketing and an MBS. Michael has 10 years research experience managing both ...
EMILY JANE HOMAN
Emily-Jane (EJ) has more than 25 years national and international experience in communications. A psychology graduate from UCD, Emily also holds a post-graduate Diploma in communications from DIT. She previously worked with Fleishman-Hillard in the US specialising in corporate and consumer communications ...
Dermot’s expertise is in social psychology and in particular the key factors in managing and harnessing an organisation’s reputation. He began his career at the business think-tank “Tomorrow’s Company” as a senior researcher where he focused on identifying key reputational attributes to sustain the organisations’of the future...