How does the public view our company? What do our customers think of us?
How do our stakeholders see us? How do we compare to our competitors?
Managing the corporate reputation of the company remains critical according to research conducted by Charles Fombrun (Boston Harvard Business School), a positive company reputation enhances profitability because it attracts customers to products, investors to securities and employees to its jobs.
Furthermore, company reputation serves as an asset giving a company a competitive advantage as it is publicly perceived as reliable, credible, trustworthy and responsible to employees, customers and shareholders respectively.
Accuracy has wide scale expertise in conducting stakeholder research for public and private sector organisations to facilitate both the tracking and the management of leading Irish and international organisations.