“Our research team combines
EXPERTISE IN PSYCHOLOGY,
AND STATISTICAL ANALISYS,
we introduce you now to some of our key people”
MEET OUR TEAM
Barry is the MD of Accuracy and brings with him 20 years’ experience of working for many of the world’s leading brands. A trained Counselling psychologist (TCD) with a further degree in psychology and an MSc in marketing, Barry brings a unique expertise to understanding what drives human behaviour and purchase decisions. He is a pioneer ...
Michael joined Accuracy from Drury Research where he headed up our field department having complete responsibility for managing the entire field force and the quality control of all projects. Mike graduated from Waterford Institute of Technology, with a degree in marketing and an MBS. Michael has 10 years research experience managing both ...
EMILY JANE HOMAN
Emily-Jane (EJ) has more than 25 years national and international experience in communications. A psychology graduate from UCD, Emily also holds a post-graduate Diploma in communications from DIT. She previously worked with Fleishman-Hillard in the US specialising in corporate and consumer communications ...
Dermot’s expertise is in social psychology and in particular the key factors in managing and harnessing an organisation’s reputation. He began his career at the business think-tank “Tomorrow’s Company” as a senior researcher where he focused on identifying key reputational attributes to sustain the organisations’of the future...