Michael joined Accuracy from Drury Research where he headed up our field department having complete responsibility for managing the entire field force and the quality control of all projects. Mike graduated from Waterford Institute of Technology, with a degree in marketing and an MBS.
Michael has 10 years research experience managing both qualitative and quantitative projects for leading multinational companies. Mike oversees our dedicated Field Department with and our nationwide panel of interviewers, who work with us on our research projects.
Strict quality control is applied as per the IQCS and, as Accuracy personnel are members of the Market Research Society, interviewers adhere to its Code of Conduct.