Does Research often kill creative ideas? Yes because its often conducted in an insensitive mechanical way
Often the research tools used to measure such issues are somewhat “clunky” and good creative ideas can often get binned.
What We Do
At Accuracy, we recognise that each brand is different and in many mature markets the role of advertising is often to keep the brand salient than to overtly “persuade” consumers to buy the product.
Hence pre testing must be in line with the advertising objectives as opposed to adherence to pre-determined measurement tool. It is about understanding the territory in which a brand can play with consumers as opposed to shooting down ideas or concepts
Accuracy has developed a highly cost effective approach to enable advertisers and marketers to understand if the creative strategy and executions are likely to succeed with your target audience.
Using our rich media formats, storyboards, mock up print, and video materials can be presented to your target market and explored on agreed criteria. Discussions are designed around the advertising objectives and the story you are trying to tell.
This approach enables you to understand if your proposed advertising approach will deliver the impact as expected.
- Exploration of advertising ideas (concepts) or executions amongst your target audience
- Identify advertising concept’s potential?
- Does the advertising idea or execution need to be reworked slightly or overhauled?
- Results within 1 week