CUSTOMER EXPERIENCE remains key to customer retention and to company growth.
There are many variables to customer experience:
▪ Purchase experience
▪ Usage experience
▪ After purchase service
▪ Repeat purchase service
Each of which can be analysed in significant detail depending on the nature of the product/service sector, the relationship between the consumer and the company and competitor activity.
Accuracy has a wealth of experience in designing and implementing customer experience surveys across a range of markets to benchmark an organisation’s performance.