NEW PRODUCT/CONCEPT DEVELOPMENT is a key ingredient for the growth of any business.
Whether it’s an entirely new product or the extension of a current brand, new concept development research is often required to sense check consumers’ interest.
Well-designed new product/concept development research enables us to examine consumers’ reactions to a new concept and to establish a number of critical criteria namely:
Accuracy has considerable experience in testing new concepts/propositions with target audiences
and REFINING THE OFFER (ie proposition, branding and pack design) prior to launch.