SERVICE DETAILS
NEW PRODUCT/CONCEPT DEVELOPMENT is a key ingredient for the growth of any business.
Whether it’s an entirely new product or the extension of a current brand, new concept development research is often required to sense check consumers’ interest.
Well-designed new product/concept development research enables us to examine consumers’ reactions to a new concept and to establish a number of critical criteria namely:
• RELEVANCE
• CONVENIENCE
• ADVANTAGE
• DESIRABLE
Accuracy has considerable experience in testing new concepts/propositions with target audiences
and REFINING THE OFFER (ie proposition, branding and pack design) prior to launch.
FOR MORE INFORMATION ON HOW WE CAN HELP YOU TRACK YOUR BRAND CONTACT US
MORE SERVICES