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How is my brand viewed by current customers v lapsed customers?
How does it compare to competitor brands in terms of spontaneous and prompted recall, trial, usage, repeat purchase and key product and image attributes?
To successfully track the health of any brand, Accuracy will work with key clients to develop the key attributes/ metrics that are relevant and motivating to consumers and the specific market sector.
Hence the brand can be benchmarked at a point in time and tracked pre & post advertising or communication campaigns etc to diagnose if it is healthy, falling ill or downright sick!
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